Samsung says Galaxy Note 8 pre-orders

Record pre-orders for Galaxy Note8 in the US, India sees 250,000 registrations

Samsung says Galaxy Note 8 pre-orders highest among Note series

SEOUL (Reuters) - Samsung electronics Co Ltd on Tuesday said pre-orders for its Galaxy Note 8 premium smartphone have hit the highest-ever for the Note series, beating its precursor Note 7 over 5 days by regarding 2.5 times.

Samsung is banking on the device to protect its market dominance because it competes with Apple Inc’s latest iPhones due to be unveiled  afterward Tuesday. Note 8 sales begin within the us, South Korea et al on Friday.

Pre-orders reached about 650,000 Note 8 handsets over 5 days from regarding forty countries, making the initial response “very encouraging,” DJ Koh, president of Samsung Electronics’ mobile communications business, aforesaid at a media event.

The device succeeds the short-lived Note 7, whose battery fires resulted in Samsung pull the device from the market after just a few of months at a price of billions of dollars.

Its reputation tarnished, the world’s biggest smartphone maker by market share nevertheless determined to retain the Note brand after a survey showed eighty five % of 5,000 Galaxy Note users expressed brand loyalty, Koh said.

The Note 8’s U.S. value of $930 to $960, including dialling and data plans, begins an era of premium-priced handsets that analysts expect to be joined by $1,000-plus iPhones.

Apple is wide expected to unveil a special edition iPhone commemorative ten years of the phone, equipped with edge-to-edge screen and increased reality, that may vie with the Note 8 for pre-holiday season sales in Western markets.

In China, the Note 8 is tasked with renewing fortunes in the world’s biggest smartphone market wherever local phone manufacturers like Huawei Technologies Co Ltd [HWT.UL], Oppo, Vivo and Xiaomi inc [XTC.UL] reduced Samsung’s market share to 3 % in April-June, showed data from Counterpoint analysis.

Koh aforesaid it'll take time to recover in China however expects changes this year such as appointing a new mobile chief, restructuring and that specialize in key consumers to be effective.

Koh also said Samsung hopes to showcase a foldable phone next year but that technological hurdles should be overcome before a decision may be created.

“We ar dig completely into many problems we must overcome, as we don’t need to just build a few, sell a few and be done. we would like to listen to that Samsung created a really smart product.”