Facebook makes it clear : We won't allow users make it money from violence, porn, and fake news

Facebook makes it clear : We won't allow users make it money
from violence, porn, and fake news

     Facebook is making it harder to profit off of smut, vice and fake news.
The social media platform promised Wed to keep ads off content and videos that feature graphic pictures, nudity, violence or adult language.
      It also said that users who repeatedly post fake news might not be allowed to make cash on the site.
     The new rules should help assure companies that their ads won't seem alongside objectionable material. but it also puts Facebook within the position of deciding whether specific pages and videos are offensive.
      The move might help Facebook (FB, Tech30) to avoid issues that have plagued its cross-town digital ad rival.
      Google came struggling earlier this year when major brands discovered their ads were shown alongside YouTube videos created by extremists.
       AT&T , Verizon, Walmart, Johnson &Johnson and JPMorgan Chase were among the firms that temporarily pulled their ads off the video platform.
     The rules revealed by Facebook on Wed prohibit ads from running on content that features "fights, gore and beatings of either animals or people."
Content deemed to be "incendiary, inflammatory and demeaning" or that depicts "blood, open wounds, bodily fluids, surgeries, medical procedures or gore" won't be monetized.

Facebook: We won't allow users to profit
from fake news and violence

      The regulations should help undercut the business model of these who publish ballyhoo artist headlines and what Facebook describes as "false news," though it'll not solve the matter entirely, particularly because several of these people use Facebook not for ad revenue but to drive traffic to their sites, on which they sell ads.
The company has cracked down on fake news publishers within the wake of the 2016 presidential election, when huge volumes of misleading info was peddled on the site.
In late August, the corporate said that users who repeatedly share fake news would be prohibited from running their own ads on the site.

     Google and Facebook own huge chunks of the digital advertising business, and major brands are spending an increasing share of their ad budgets on their platforms.
But as advertisers direct more dollars to digital, several are demanding  proof that the ads are translating into sales, and are growing wary of the content to that their ads are connected.
WPP (WPPGF), the world's largest advertising company, warned last month that the transition from traditional ads to digital isn't going smoothly.
      "The digital marketplace has been dogged by problems such as measurability, viewability, fraud, and fake news," the company said in its income statement.

The standards are pretty clear about nine categories banned from making money via Facebook:

• Misappropriation of Children's Characters
• Tragedy and Conflict (ex. natural disasters, crime, self-harm)
• Debated Social Issues (ex. attacks on people or groups) 
• Violent Content (against people or animals) 
• Adult Content (ex. nudity, explicit or suggestive positions) 
• Prohibited Activity (ex. sale or use of illegal products) 
• Explicit Content (ex. blood, medical procedures, gore)
• Drugs or Alcohol Use
• Inappropriate Language