Snapchat has turned its Discover section into a popular destination for its 166 million users, and a money-spinner in its own right. Google, the web's biggest ad company, thinks it will go one better. Word's already leaked that the search giant is functioning on its own take on Snapchat's popular media tab, which can equally be stocked with news and entertainment content from partner publications. And now, recode is reporting that Google is using its large stockpile of money to attract media outlets to its fold. The service, dubbed "Stamp," is reportedly built around its faster-loading AMP mobile web pages. as with Discovery, visitors are able to swipe through a slideshow-style format made up of text, photos, and video.
Google is apparently using the payouts to cushion the costs publishers encounter as they produce articles specifically for the new product. No details are available on exactly how much Google is doling out to the likes of Conde Nast, Hearst, Time Inc., Mashable, Mic.com, CNN, The Washington Post, and Vox Media (all of that are reportedly involved Stamp). And, the publishers also will benefit from the exposure that comes with top billing on Google's search results (where it'll reportedly be placed).
Naturally, ads can play a role. If the final product is anything like Instagram Stories (itself a Snapchat clone), then they're going to likely pop up in-between slides. However, recode claims Google isn't planning on selling ad inventory itself at the present. Instead, its partners are able to work with marketers directly to line their pockets and disrupt your viewing pleasure. Google is declining to comment on the info. But, it did previously tell Engadget that it's in "constant collaboration with publishers...working early on upcoming features."
Google isn't the first tech titan to use financial incentives to assist publishers build the leap to a new platform. Before Facebook pinned its video hopes on original shows, it absolutely was providing celebs and media outlets tens of millions of dollars to make clips for its Facebook Live feature. the same goes for Snapchat, that has struck its fair share of deals with high-profile companies, including CNN, MTV, and NBC, among others.
source: webserveu.com
